CASE STUDY · JANUARY 2026

SUPERCOPA EXPERIENCE

January 2026 Jeddah · Yanbu Saudi Arabia WITH AROYA CRUISES

Our first voyage: five days on the Red Sea built around the Spanish Super Cup, in partnership with Aroya Cruises. Legends, semifinals, a floating stadium.

2,500
Fans on board
5
Nights of pure adrenaline
3
Goals on the giant screen
98%
Positive experiences
2
Legends on board

The Supercopa Experience marked a milestone for Major Sports Cruises: our first-ever cruise in partnership with Aroya Cruises. Beyond the pitch, we discovered a destination redefining the sports spectacle. From the illuminated skyscrapers of Jeddah to the warmth of its age-old hospitality, our expedition in Saudi Arabia was a total immersion into the future of football. We experienced the Super Cup in exceptional stadiums: Jeddah and the sea.

SAUDI ARABIA EXPERIENCE

Ten moments that defined the journey — from the city to the sea.

Jeddah City Tour

Jeddah City Tour

A first taste of Jeddah. Before boarding, guests were immersed in the city's culture and heritage — from vibrant local markets to the timeless streets of Al-Balad — setting the tone for an unforgettable journey.

Welcome on Board

Welcome on Board

After exploring Jeddah, guests stepped into a one-of-a-kind football experience at sea. Where luxury, connection and unforgettable moments would define every day ahead.

More than a Cruise

More than a Cruise

A world built around football, connection and entertainment. Where every space becomes part of the experience.

Entertainment on Board

Entertainment on Board

Life on board came alive through football, music and shared moments. Where guests and crew connected, celebrated and turned every day into part of the experience.

Life on Board

Life on Board

Every day brought new opportunities to connect, enjoy and experience the unique atmosphere of a football journey shared with fellow fans, guests and legends.

Match with Legends

Match with Legends

A unique match in Yanbu alongside football legends. An unforgettable experience where passion, proximity and the spirit of the game came to life.

Meet & Greet with Legends

Meet & Greet with Legends

An evening with football legends. Sharing conversations, capturing moments and creating memories.

Beyond the Pitch

Beyond the Pitch

Football freestyle in motion. Bringing energy, skill and surprise to every corner of the ship, from lounges to pools and water slides.

Dinner with Legends

Dinner with Legends

Imagine sharing dinner with football legends. Asking them your own questions, capturing the moment, and taking home signed memories. This is not a dream. This is real.

Up Close with Football Legends

Up Close with Football Legends

Sharing insights, answering questions and hosting exclusive giveaways live.

THE JOURNEY

Arrival & welcome Day 0
06 Jan 2026 Madrid / Barcelona → Jeddah

Arrival & welcome

Upon arrival in Jeddah on a direct flight, guests were greeted with private transfers to their 4- or 5-star hotel. They had the evening to settle in and recharge. For dinner, guests could choose the hotel restaurant or room service, depending on their arrival time.

Discover Jeddah & First Semifinal Day 1
07 Jan 2026 Jeddah

Discover Jeddah & First Semifinal

After a relaxed breakfast, we embarked on a guided tour of the Corniche, the Floating Mosque and the King Fahd Fountain. A free afternoon to rest or join cultural and brand activations, followed by an evening with private transfers to the stadium to enjoy the semifinal with VIP access.

Second Semifinal & Boarding Aroya Khuzama Day 2
08 Jan 2026 Jeddah

Second Semifinal & Boarding Aroya Khuzama

A free morning to enjoy the hotel or take an optional cultural excursion. In the evening, we attended the semifinal with VIP access and, after the match, transferred to the cruise port for embarkation.

Red Sea Cruise · Wellness & Culture Day 3
09 Jan 2026 Red Sea

Red Sea Cruise · Wellness & Culture

We enjoyed meet-and-greets with football legends, took part in EA Sports FIFA tournaments, attended photo sessions, and made time for the spa and pool. Our evenings featured gourmet dinners and the Dinner with Legends, followed by the screening of a historic match under the stars.

Coastal Exploration & Adventure Day 4
10 Jan 2026 Yanbu

Coastal Exploration & Adventure

We discovered Yanbu, a vibrant Saudi port city on the Red Sea that blends rich heritage with modern charm. Pristine beaches, historic coral architecture and a lively waterfront promenade made it a unique destination for cultural immersion and relaxation. The highlight: a spirited friendly match where our guests took to the pitch to face off against football legends.

Super Cup Final & Exclusive Evening Day 5
11 Jan 2026 Jeddah

Super Cup Final & Exclusive Evening

After disembarkation, we transferred to a 5-star hotel to rest and freshen up. In the afternoon, we headed to the stadium for the grand final, soaking in the electric atmosphere of the championship match and celebrating the culmination of an incredible tournament journey.

LEGENDS ONBOARD

NAMES THAT
MADE IT REAL

Patrick Kluivert

Patrick Kluivert

Former Netherlands, Barça & AC Milan striker

Dutch striker, Ballon d'Or podium finisher and Champions League winner with Ajax. Joined the cruise for the Dinner with Legends and spent matchdays with guests at the stadium.

Guti

Guti

Real Madrid midfielder, academy icon

A product of La Fábrica and 15 seasons at Real Madrid, known as much for his passing as for his coaching work afterwards. Shared stories from the locker room on deck under the Red Sea stars.

ONBOARD

A FLOATING CELEBRATION OF FOOTBALL

Aroya Cruises offered a premium Red Sea experience, blending authentic Arab hospitality with world-class gastronomy, wellness and entertainment. During the Super Cup, the ship became a floating celebration of football. The experience included screenings of historic Spanish Super Cup matches, meet-and-greets with legends, professional photo sessions, and Dinner with Legends. The excitement continued with an EA Sports FIFA tournament, live commentary, brand activations and interactive sessions — all designed to connect every guest with the passion and spirit of the game.

More than a cruise — a statement

The Supercopa Experience was more than a trip; it was proof of what Major Sports Cruises is built for. From stadium nights in Jeddah to conversations on deck with legends, this first voyage set the standard for what comes next.